For the launch of TATA.ev’s new showroom, I designed a minimal print invitation enhanced with an AR experience. Reflecting the brand’s sleek, tech-forward identity, the layout used TATA.ev’s signature circle grid system, inspired by the car’s design.

To maintain a clean, elegant feel, the print included minimal text, adding a layer of mystery. Scanning it revealed a playful AR animation featuring illustrated elements of the car and showroom, along with the event details. The project blended print, motion, and augmented reality to create an immersive, brand-aligned invitation that elevated the launch experience.