As part of a concept exploration for Lemon Dou’s India launch, I developed an event identity that introduced the Japanese premixed drink to a contemporary Indian audience. Drawing from the brand’s heritage, the visuals were built around core elements from the logo, Kanji typography, lemon motifs, and foliage—translating tradition into bold, modern design. The aesthetic remained minimal yet expressive, balancing Japanese visual restraint with vibrant cues tailored to Indian sensibilities. While the event was not executed, the design exploration focused on building cross-cultural appeal by honoring Japanese craftsmanship through clean form, limited palettes, and typographic hierarchy—establishing a distinct visual language for the brand’s potential presence in a new, energetic market.