[B.Des Fashion Communication]

Case study, Event Branding & Production, Graphic Design, Motion Graphics, Social Media Design.

As part of my graduation project at NIFT, I had the opportunity to intern with Homegrown and contribute to HG Street 2023.

During this internship, I was immersed in the fast-paced world of event design and cultural production. I supported the design team in creating a wide range of visual assets — from digital promotional content and print collaterals to spatial design elements for the event. I explored how visual design can create immersive, socially engaged experiences.

Beyond the technical aspects, this project became a turning point in my growth as a designer. I was exposed to the behind-the-scenes process of building a large-scale cultural event, observed how strategy and aesthetics intersect in real time, and began to develop a deeper interest in visual storytelling, cultural identity, and design for public experiences.

Homegrown | NIFT

Jan - April 2023

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